Frictionless Checkout: How Far Will This Go?

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Physical stores are losing traction to e-commerce. Why? Consumers says they had a negative experience in-store or checkout lines were too long.

Can we push the boundaries of technology, computer vision, machine learning and artificial intelligence to create a physical store where consumers can purchase what they want with no queues and checkout lines, and with a few steps and complications possible?

The answer is yes.

Read this story by Iterate cofounder Brian Sathianathan on LinkedIn.

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