Posted by 3 Low-Code Solutions that Drive Business
Why low-code for business?
Businesses want to optimize often and innovate efficiently, and low-code allows for this by putting development into the hands of field experts. HR managers can create applications to manage staffing, marketing teams can automate their content publishing, and finance supervisors can create workflows to manage payroll. Low-code democratizes software development so that people who are not traditional developers can solve problems, build solutions and digitally transform their business.
Along with being the faster option for launching applications, low-code is also budget-friendly for businesses. Businesses looking to take their operations to the next level by providing modern, digitized experiences for users and customers alike need to consider using low-code. Our low-code platform, Interplay®, has helped companies from various industries bring their goals and visions to reality with the help of our intuitive drag-and-drop tool.
3 low-code solutions that drive business
Low-code can propel organizations forward in many ways. Below we will outline three specific categories where Interplay offers solutions that drive business: big data analytics, biometric integration, and predictive AI.
- Big Data Analytics
Businesses that make data-driven decisions benefit from improved outcomes, customer satisfaction, and operational efficiency. One sector that greatly gains from Big Data analytics is the insurance industry. Traditionally, insurance companies rely on data to segment their customers in appropriate categories based on age, gender, and employment. However, this traditional approach is not only not cutting it for today’s highly competitive insurance market, it’s also not accurate in predicting the potential risks that each customer poses to an insurance company. Instead, holistically learning about each customer is what’s needed to stay competitive and protect insurance companies from fraud and cancellations. Doing this for each customer can seem nearly impossible when there’s hundreds of thousands of customers; however, using low-code, collecting and sorting through this data has been made possible. Using Interplay’s regression analysis model, we are able to confidently provide insurers with the tools to predict potential risk, appropriately tailor pricing, and prevent fraud using machine learning and AI. Interplay’s low-code platform protects and optimizes insurance companies’ success.
- Predictive AI
Similar to big data analytics, predictive AI uses machine learning to sort through large amounts of data to predict outcomes. Regarding customer experience, predictive AI is the ideal solution for understanding how customers will respond to a certain product, and what they’ll want next. This is invaluable information for businesses to possess because it accurately determines how to further profits and maintain repeat customers. When connecting ads to the predictions gathered by the AI, businesses can experience a significant increase in sales, customer satisfaction, and loyalty. Not only can predictive AI support the customer experience, which is beneficial for any business, it also can protect businesses’ integrity and budgets by ensuring employee retention. Using our Interplay platform, companies’ HR departments can use predictive AI to forecast which employees are likely to leave their company. Knowing who is likely to fall into the employee attrition category before they’re even hired, for example, can save a business lots of time, money, and energy in the recruiting process. This drives businesses forward because ensuring retention rates and creating a strong, committed team is one of the most important factors in a businesses’ success.
- Biometric Integration
By 2026, the global biometrics market is predicted to grow more than 50 billion USD. Biometric technology allows for a true personalized experience for users and customers alike. From touch ID to facial recognition, smartphones, like the iPhone, have successfully integrated biometric capabilities into devices that are used everyday by consumers. Notably, businesses need to consider biometric integration because that is precisely where the future of retail transactions, device security, and customer experience lies. Additionally, the COVID-19 pandemic highlighted the need for businesses to offer touchless experiences for customers in order to maintain true hygienic practices. Interplay addresses both of these points with its low-code capabilities.
Next steps
Whether you’re looking to optimize operations, enhance the customer experience, or internally improve your company’s team dynamic, low-code can achieve these goals faster, more efficiently and cost-effectively than any other solution. Our Interplay platform has already supported various companies in all of these categories, connect with us to meet your organization’s needs