Increasingly’s Deep Neural Networks, AI Deliver Smart Product Bundles for Online Retailers

Bricks and mortar retail stores are king when it comes to the cross-sell. A store could show off the summer display of tents and camp chairs at the end of the aisle, hang the large yellow “2 for 1” sign above the stack of stainless steel coffee mugs and instruct the salesperson to tout the comfy camping mattresses around the corner.
When it comes to online stores, that kind of cross sell bundling is pretty dismal. This fact didn’t go unnoticed by technologists and serial entrepreneurs Sri Sharma and Satish Jayakumar.

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Stop user journey highjacking

Online Journey Hijacking costs eCommerce companies billions. Here’s the startup that wants to save you.

Imagine a customer standing inside your retail store, loving a pair of your handmade sneakers and taking them to the cash register to buy them. You’re thrilled —  until suddenly a guy from a competing store down the mall appears by the shopper’s side. He holds up the same sneakers at half the price.Now take that scenario online, and you’ve got a huge problem affecting tens of thousands of retailers. This practice is known as online journey hijacking and uses “ad injector” software to insert competitive ads onto website pages within an online shopper’s browser.

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