Imagine a customer standing inside your retail store, loving a pair of your handmade sneakers and taking them to the cash register to buy them. You’re thrilled — until suddenly a guy from a competing store down the mall appears by the shopper’s side. He holds up the same sneakers at half the price.Now take that scenario online, and you’ve got a huge problem affecting tens of thousands of retailers. This practice is known as online journey hijacking and uses “ad injector” software to insert competitive ads onto website pages within an online shopper’s browser.
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